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Lynda - International Marketing Fundamentals

  • 收录时间:2018-03-27 04:55:50
  • 文件大小:865MB
  • 下载次数:27
  • 最近下载:2018-08-29 06:14:16
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文件列表

  1. 06. Options for Global Expansion/06_03-Licensing or franchising.mp4 34MB
  2. 08. MarketingMix Considerations/08_05-Promotional methods.mp4 34MB
  3. 08. MarketingMix Considerations/08_01-The 4Ps of marketing.mp4 33MB
  4. 06. Options for Global Expansion/06_04-Joint ventures.mp4 33MB
  5. 02. The Importance of International Marketing/02_02-The impact of protectionism on international marketing.mp4 32MB
  6. 06. Options for Global Expansion/06_05-Direct investment.mp4 31MB
  7. 03. Strategic Considerations for Your Company/03_04-Options for global expansion.mp4 30MB
  8. 08. MarketingMix Considerations/08_02-Product modifications . . . dont forget the packaging.mp4 29MB
  9. 08. MarketingMix Considerations/08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 29MB
  10. 02. The Importance of International Marketing/02_03-The rise of the global consumer.mp4 28MB
  11. 08. MarketingMix Considerations/08_04-Distribution issues.mp4 28MB
  12. 07. Resources to Help Gather Information and Make Decisions/07_03-Industry trade groups.mp4 28MB
  13. 06. Options for Global Expansion/06_01-Balancing risk and expense vs. control and reward.mp4 27MB
  14. 04. Assessing Markets Outside Your Home Country/04_03-S is for social.mp4 27MB
  15. 06. Options for Global Expansion/06_02-Exporting.mp4 26MB
  16. 07. Resources to Help Gather Information and Make Decisions/07_04-Rating systems to help with decision making.mp4 25MB
  17. 06. Options for Global Expansion/06_06-Timing considerations . . . do you need to be first.mp4 25MB
  18. 02. The Importance of International Marketing/02_01-The growing global economy.mp4 25MB
  19. 05. MarketDevelopment and ProductDevelopment Decisions/05_01-Product adaptation and development.mp4 23MB
  20. 03. Strategic Considerations for Your Company/03_03-Learning about customers in foreign markets.mp4 23MB
  21. 03. Strategic Considerations for Your Company/03_01-The importance of your companys culture and values.mp4 22MB
  22. 08. MarketingMix Considerations/08_06-Translation and back translation.mp4 22MB
  23. 05. MarketDevelopment and ProductDevelopment Decisions/05_03-Diversification.mp4 22MB
  24. 07. Resources to Help Gather Information and Make Decisions/07_01-US Government departments and divisions.mp4 21MB
  25. 02. The Importance of International Marketing/02_04-The shifting global marketplace.mp4 21MB
  26. 04. Assessing Markets Outside Your Home Country/04_01-The PESTCL framework P is for political.mp4 21MB
  27. 03. Strategic Considerations for Your Company/03_02-Thinking of foreign markets like portfolio options.mp4 21MB
  28. 05. MarketDevelopment and ProductDevelopment Decisions/05_02-Market development.mp4 20MB
  29. 04. Assessing Markets Outside Your Home Country/04_05-C is for competitive.mp4 19MB
  30. 04. Assessing Markets Outside Your Home Country/04_06-L is for legal.mp4 18MB
  31. 07. Resources to Help Gather Information and Make Decisions/07_02-World Bank and CIA.gov websites.mp4 18MB
  32. 04. Assessing Markets Outside Your Home Country/04_04-T is for technological.mp4 17MB
  33. 04. Assessing Markets Outside Your Home Country/04_02-E is for economic.mp4 16MB
  34. 09. Conclusion/09_01-Wrapping up.mp4 13MB
  35. 01. Introduction/01_02-What you should know before watching this course.mp4 13MB
  36. 01. Introduction/01_01-Welcome.mp4 10MB
  37. Exercice Files/Ex_Files_International_Marketing_Fund.zip 2KB
  38. Please seed.txt 374B