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[] Udemy - Modern Copywriting Writing copy that sells in 2018

  • 收录时间:2018-06-20 02:52:41
  • 文件大小:8GB
  • 下载次数:210
  • 最近下载:2021-01-21 17:46:50
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文件列表

  1. 3. Copywriting formulas/4. Copywriting formulas AIDA and more.mp4 224MB
  2. 2. Crafting your copy/9. Copywriting styles.mp4 222MB
  3. 2. Crafting your copy/6. Writer's block.mp4 212MB
  4. 5. Creating great headlines/3. Modern formulas for headlines.mp4 202MB
  5. 4. Copywriting for B2B vs B2C/4. Case Study Zendesk.mp4 199MB
  6. 2. Crafting your copy/5. How to stir emotion.mp4 195MB
  7. 1. Intro to copywriting/9. Know your audience.mp4 192MB
  8. 3. Copywriting formulas/1. Storytelling The Hero's Journey.mp4 191MB
  9. 6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.mp4 189MB
  10. 1. Intro to copywriting/4. Know your product.mp4 189MB
  11. 5. Creating great headlines/5. How to test headlines and why.mp4 178MB
  12. 2. Crafting your copy/7. How to write simply.mp4 174MB
  13. 2. Crafting your copy/12. Avoid common mistakes.mp4 173MB
  14. 2. Crafting your copy/4. Structure and technique.mp4 172MB
  15. 6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.mp4 171MB
  16. 5. Creating great headlines/6. Supporting headlines with leads.mp4 169MB
  17. 1. Intro to copywriting/7. Competitive copywriting.mp4 168MB
  18. 5. Creating great headlines/8. Twitter headlines.mp4 165MB
  19. 2. Crafting your copy/2. The art of persuasion.mp4 163MB
  20. 5. Creating great headlines/2. How and why headlines work.mp4 154MB
  21. 1. Intro to copywriting/12. Know your media.mp4 153MB
  22. 1. Intro to copywriting/6. Know your competition.mp4 152MB
  23. 8. Copywriting for social media/6. Copywriting for Facebook.mp4 150MB
  24. 6. Copywriting for landing pages and CTAs/6. CTAs.mp4 148MB
  25. 1. Intro to copywriting/8. Case study Volkswagen.mp4 145MB
  26. 7. Copywriting for email/4. Newsletters and Transactional Emails.mp4 145MB
  27. 6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.mp4 144MB
  28. 2. Crafting your copy/3. How to use power words.mp4 142MB
  29. 8. Copywriting for social media/5. Headline and copy best practices.mp4 142MB
  30. 7. Copywriting for email/6. Subject lines.mp4 139MB
  31. 7. Copywriting for email/2. Product announcements and promotional emails.mp4 135MB
  32. 8. Copywriting for social media/2. Social media platform differences.mp4 135MB
  33. 1. Intro to copywriting/11. Know your voice and tone.mp4 134MB
  34. 7. Copywriting for email/7. Writing letters and brand messages.mp4 133MB
  35. 5. Creating great headlines/7. Creating readable headlines.mp4 130MB
  36. 4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.mp4 122MB
  37. 3. Copywriting formulas/3. Persuasive formulas.mp4 122MB
  38. 6. Copywriting for landing pages and CTAs/7. Case study Shipt.mp4 107MB
  39. 2. Crafting your copy/10. Don't get sued (plagiarism edition).mp4 106MB
  40. 8. Copywriting for social media/7. Copywriting for LinkedIn.mp4 104MB
  41. 8. Copywriting for social media/4. Writing profiles for social media.mp4 100MB
  42. 7. Copywriting for email/5. Email copy best practices.mp4 99MB
  43. 7. Copywriting for email/8. Case study Physician Associates Survey.mp4 99MB
  44. 8. Copywriting for social media/8. Case study iostudio.mp4 97MB
  45. 1. Intro to copywriting/2. What is copywriting.mp4 91MB
  46. 2. Crafting your copy/11. Don't get sued part (legal edition).mp4 65MB
  47. 1. Intro to copywriting/5. PRACTICE Know your product.mp4 64MB
  48. 3. Copywriting formulas/2. Storytelling More storytelling.mp4 64MB
  49. 1. Intro to copywriting/1. Introduction to copywriting.mp4 51MB
  50. 2. Crafting your copy/13. PRACTICE Crafting your copy.mp4 50MB
  51. 2. Crafting your copy/8. PRACTICE Writing simply.mp4 47MB
  52. 3. Copywriting formulas/5. PRACTICE Copywriting formulas.mp4 46MB
  53. 1. Intro to copywriting/10. PRACTICE Know your audience.mp4 38MB
  54. 4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.mp4 36MB
  55. 5. Creating great headlines/4. PRACTICE Modern formulas for headlines.mp4 35MB
  56. 7. Copywriting for email/3. PRACTICE Email types - announcements & promos.mp4 25MB
  57. 8. Copywriting for social media/3. PRACTICE Social media platform differences.mp4 24MB
  58. 6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.mp4 24MB
  59. 8. Copywriting for social media/1. Intro to social media copywriting.mp4 22MB
  60. 7. Copywriting for email/1. Intro to email copywriting.mp4 18MB
  61. 5. Creating great headlines/1. Intro to creating headlines.mp4 18MB
  62. 4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.mp4 15MB
  63. 6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.mp4 13MB
  64. 2. Crafting your copy/1. Intro to crafting your copy.mp4 12MB
  65. 4. Copywriting for B2B vs B2C/2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf 10MB
  66. 8. Copywriting for social media/2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf 10MB
  67. 3. Copywriting formulas/4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf 10MB
  68. 3. Copywriting formulas/4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf 10MB
  69. 3. Copywriting formulas/1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf 9MB
  70. 3. Copywriting formulas/4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf 9MB
  71. 8. Copywriting for social media/4.1 8.4 Activity - Practice writing social profiles.pdf.pdf 8MB
  72. 7. Copywriting for email/8.1 7.8 Case study - Physician Associates Survey.pdf.pdf 7MB
  73. 3. Copywriting formulas/3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf 6MB
  74. 6. Copywriting for landing pages and CTAs/5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf 6MB
  75. 5. Creating great headlines/2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf 5MB
  76. 5. Creating great headlines/8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf 4MB
  77. 5. Creating great headlines/5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf 4MB
  78. 6. Copywriting for landing pages and CTAs/7.1 6.7 Case Study - Shipt.pdf.pdf 4MB
  79. 1. Intro to copywriting/3.1 How to join the student Slack group.pdf.pdf 3MB
  80. 5. Creating great headlines/3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf 3MB
  81. 6. Copywriting for landing pages and CTAs/5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf 3MB
  82. 2. Crafting your copy/12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf 3MB
  83. 8. Copywriting for social media/4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf 3MB
  84. 6. Copywriting for landing pages and CTAs/6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf 3MB
  85. 2. Crafting your copy/2.3 2.2 Case study - Old Spice print ads.pdf.pdf 2MB
  86. 6. Copywriting for landing pages and CTAs/2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf 2MB
  87. 8. Copywriting for social media/7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf 1MB
  88. 3. Copywriting formulas/3.1 3.2 Activity - Using the “So what” Test.pdf.pdf 1MB
  89. 8. Copywriting for social media/6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf 1MB
  90. 3. Copywriting formulas/3.2 3.2 Handout - Persuasive Formulas.pdf.pdf 1MB
  91. 5. Creating great headlines/8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf 1MB
  92. 3. Copywriting formulas/1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf 1MB
  93. 5. Creating great headlines/7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf 1MB
  94. 6. Copywriting for landing pages and CTAs/6.1 6.6 Activity - Creating calls to action.pdf.pdf 1019KB
  95. 1. Intro to copywriting/12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf 957KB
  96. 3. Copywriting formulas/4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf 779KB
  97. 5. Creating great headlines/7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf 662KB
  98. 1. Intro to copywriting/7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf 626KB
  99. 8. Copywriting for social media/6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf 604KB
  100. 4. Copywriting for B2B vs B2C/4.1 4.4 Case Study - Zendesk.pdf.pdf 587KB
  101. 2. Crafting your copy/6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf 587KB
  102. 2. Crafting your copy/12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf 488KB
  103. 1. Intro to copywriting/11.2 1.8 Handout - Voice and tone.pdf.pdf 424KB
  104. 5. Creating great headlines/5.1 5.4 Case Study - Failed Headline Example.pdf.pdf 422KB
  105. 2. Crafting your copy/9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf 411KB
  106. 2. Crafting your copy/12.1 2.10 Handout - Types of common mistakes.pdf.pdf 404KB
  107. 7. Copywriting for email/3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf 382KB
  108. 2. Crafting your copy/10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf 375KB
  109. 5. Creating great headlines/2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf 374KB
  110. 5. Creating great headlines/6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf 327KB
  111. 2. Crafting your copy/9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf 323KB
  112. 2. Crafting your copy/6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf 320KB
  113. 2. Crafting your copy/7.2 2.7 Worksheet - Planning your writing.pdf.pdf 308KB
  114. 2. Crafting your copy/5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf 287KB
  115. 2. Crafting your copy/6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf 276KB
  116. 2. Crafting your copy/5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf 266KB
  117. 8. Copywriting for social media/5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf 261KB
  118. 7. Copywriting for email/6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf 255KB
  119. 2. Crafting your copy/5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf 248KB
  120. 6. Copywriting for landing pages and CTAs/4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf 226KB
  121. 2. Crafting your copy/7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf 223KB
  122. 1. Intro to copywriting/2.2 1.2 Handout - Definitions and terms.pdf.pdf 218KB
  123. 1. Intro to copywriting/7.1 1.5 Handout - Getting competitive.pdf.pdf 212KB
  124. 2. Crafting your copy/3.2 2.3 Handout - Power words and phrases.pdf.pdf 211KB
  125. 2. Crafting your copy/4.1 2.4 Handout - “Infomercial” structure.pdf.pdf 191KB
  126. 2. Crafting your copy/10.3 2.9 Handout - Types of plagiarism.pdf.pdf 188KB
  127. 2. Crafting your copy/10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf 171KB
  128. 1. Intro to copywriting/4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf 167KB
  129. 1. Intro to copywriting/12.1 1.9 Handout - Different types of media and their uses.pdf.pdf 147KB
  130. 2. Crafting your copy/3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf 147KB
  131. 2. Crafting your copy/9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf 140KB
  132. 1. Intro to copywriting/2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf 124KB
  133. 1. Intro to copywriting/4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf 113KB
  134. 1. Intro to copywriting/1.1 1.1 Worksheet - Course success plan.pdf.pdf 112KB
  135. 2. Crafting your copy/7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf 90KB
  136. 2. Crafting your copy/2.4 2.2 Worksheet - Finding your authority.pdf.pdf 79KB
  137. 1. Intro to copywriting/8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf 74KB
  138. 2. Crafting your copy/2.1 2.2 Handout - Concepts to remember.pdf.pdf 66KB
  139. 1. Intro to copywriting/2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf 64KB
  140. 1. Intro to copywriting/9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf 63KB
  141. 1. Intro to copywriting/4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf 54KB
  142. 1. Intro to copywriting/6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf 50KB
  143. 2. Crafting your copy/2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf 42KB
  144. 1. Intro to copywriting/12.3 1.9 Worksheet - Planning your approach.pdf.pdf 40KB
  145. 1. Intro to copywriting/9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf 39KB
  146. 2. Crafting your copy/4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf 39KB
  147. 1. Intro to copywriting/11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf 35KB
  148. 1. Intro to copywriting/6.2 1.4 Worksheet - USP development worksheet.pdf.pdf 35KB
  149. 5. Creating great headlines/3. Modern formulas for headlines.vtt 16KB
  150. 3. Copywriting formulas/4. Copywriting formulas AIDA and more.vtt 16KB
  151. 2. Crafting your copy/6. Writer's block.vtt 15KB
  152. 2. Crafting your copy/9. Copywriting styles.vtt 15KB
  153. 4. Copywriting for B2B vs B2C/4. Case Study Zendesk.vtt 14KB
  154. 6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.vtt 13KB
  155. 2. Crafting your copy/5. How to stir emotion.vtt 13KB
  156. 1. Intro to copywriting/9. Know your audience.vtt 13KB
  157. 3. Copywriting formulas/1. Storytelling The Hero's Journey.vtt 13KB
  158. 2. Crafting your copy/12. Avoid common mistakes.vtt 12KB
  159. 1. Intro to copywriting/4. Know your product.vtt 12KB
  160. 5. Creating great headlines/5. How to test headlines and why.vtt 12KB
  161. 2. Crafting your copy/7. How to write simply.vtt 12KB
  162. 2. Crafting your copy/2. The art of persuasion.vtt 12KB
  163. 8. Copywriting for social media/6. Copywriting for Facebook.vtt 12KB
  164. 5. Creating great headlines/6. Supporting headlines with leads.vtt 12KB
  165. 2. Crafting your copy/4. Structure and technique.vtt 12KB
  166. 6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.vtt 12KB
  167. 8. Copywriting for social media/5. Headline and copy best practices.vtt 12KB
  168. 6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.vtt 11KB
  169. 5. Creating great headlines/8. Twitter headlines.vtt 11KB
  170. 3. Copywriting formulas/2. Storytelling More storytelling.vtt 11KB
  171. 5. Creating great headlines/2. How and why headlines work.vtt 11KB
  172. 2. Crafting your copy/8. PRACTICE Writing simply.vtt 11KB
  173. 1. Intro to copywriting/7. Competitive copywriting.vtt 11KB
  174. 3. Copywriting formulas/5. PRACTICE Copywriting formulas.vtt 11KB
  175. 8. Copywriting for social media/2. Social media platform differences.vtt 11KB
  176. 1. Intro to copywriting/12. Know your media.vtt 10KB
  177. 7. Copywriting for email/4. Newsletters and Transactional Emails.vtt 10KB
  178. 2. Crafting your copy/11. Don't get sued part (legal edition).vtt 10KB
  179. 5. Creating great headlines/7. Creating readable headlines.vtt 10KB
  180. 1. Intro to copywriting/6. Know your competition.vtt 10KB
  181. 7. Copywriting for email/7. Writing letters and brand messages.vtt 10KB
  182. 7. Copywriting for email/6. Subject lines.vtt 10KB
  183. 3. Copywriting formulas/3. Persuasive formulas.vtt 10KB
  184. 6. Copywriting for landing pages and CTAs/6. CTAs.vtt 10KB
  185. 1. Intro to copywriting/8. Case study Volkswagen.vtt 9KB
  186. 6. Copywriting for landing pages and CTAs/7. Case study Shipt.vtt 9KB
  187. 2. Crafting your copy/3. How to use power words.vtt 9KB
  188. 7. Copywriting for email/2. Product announcements and promotional emails.vtt 9KB
  189. 1. Intro to copywriting/11. Know your voice and tone.vtt 9KB
  190. 2. Crafting your copy/13. PRACTICE Crafting your copy.vtt 9KB
  191. 8. Copywriting for social media/8. Case study iostudio.vtt 8KB
  192. 7. Copywriting for email/8. Case study Physician Associates Survey.vtt 8KB
  193. 1. Intro to copywriting/10. PRACTICE Know your audience.vtt 8KB
  194. 8. Copywriting for social media/4. Writing profiles for social media.vtt 8KB
  195. 8. Copywriting for social media/7. Copywriting for LinkedIn.vtt 8KB
  196. 4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.vtt 8KB
  197. 5. Creating great headlines/4. PRACTICE Modern formulas for headlines.vtt 8KB
  198. 4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.vtt 8KB
  199. 2. Crafting your copy/10. Don't get sued (plagiarism edition).vtt 8KB
  200. 7. Copywriting for email/5. Email copy best practices.vtt 7KB
  201. 6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.vtt 7KB
  202. 1. Intro to copywriting/2. What is copywriting.vtt 6KB
  203. 7. Copywriting for email/3. PRACTICE Email types - announcements & promos.vtt 6KB
  204. 8. Copywriting for social media/3. PRACTICE Social media platform differences.vtt 6KB
  205. 1. Intro to copywriting/5. PRACTICE Know your product.vtt 5KB
  206. 8. Copywriting for social media/1. Intro to social media copywriting.vtt 4KB
  207. 1. Intro to copywriting/1. Introduction to copywriting.vtt 3KB
  208. 5. Creating great headlines/1. Intro to creating headlines.vtt 3KB
  209. 7. Copywriting for email/1. Intro to email copywriting.vtt 3KB
  210. 4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.vtt 3KB
  211. 2. Crafting your copy/1. Intro to crafting your copy.vtt 2KB
  212. 6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.vtt 2KB
  213. 1. Intro to copywriting/3. Join our community on Slack!.html 1KB
  214. 1. Intro to copywriting/3.2 Link to the Slack group.html 128B
  215. [FreeCourseSite.com].url 127B
  216. [CourseClub.NET].url 123B