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Lynda - Programmatic Advertising Foundations

  • 收录时间:2018-04-05 22:20:35
  • 文件大小:116MB
  • 下载次数:95
  • 最近下载:2020-08-09 07:25:58
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文件列表

  1. 01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp4 9MB
  2. 04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp4 8MB
  3. 01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp4 7MB
  4. 00. Introduction/03. What is programmatic advertising.mp4 7MB
  5. 03. Targeting Methods/01. Advanced targeting.mp4 6MB
  6. 02. Working with Campaigns/03. How publishers and advertisers interact.mp4 6MB
  7. 01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp4 5MB
  8. 04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp4 5MB
  9. 05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp4 5MB
  10. 01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp4 5MB
  11. 03. Targeting Methods/05. Remarketing and programmatic.mp4 5MB
  12. 00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp4 5MB
  13. 02. Working with Campaigns/02. Using the right ad across screens.mp4 4MB
  14. 00. Introduction/01. Welcome.mp4 4MB
  15. 04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp4 4MB
  16. 05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp4 4MB
  17. 03. Targeting Methods/02. Audience targeting.mp4 3MB
  18. 02. Working with Campaigns/04. Sample data management platforms.mp4 3MB
  19. 01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp4 3MB
  20. 03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp4 3MB
  21. 03. Targeting Methods/03. Impression-based targeting.mp4 3MB
  22. 02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp4 3MB
  23. 06. Conclusion/01. Next steps.mp4 2MB
  24. 00. Introduction/02. What you should know before watching this course.mp4 2MB
  25. 05. Acting on Audience Insights/01. Attribution modeling.mp4 2MB
  26. 02. Working with Campaigns/05. Choosing auction or direct buying.mp4 2MB