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B2B Marketing Strategy Playbook

  • 收录时间:2022-04-17 15:41:31
  • 文件大小:2GB
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  • 最近下载:2022-04-17 15:41:31
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文件列表

  1. 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.ts 191MB
  2. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/April Dunford - Positioning - the Misunderstood Foundation of Great Marketing.mp4 150MB
  3. 03 Ideal Customer Profile/How to create a B2B ideal customer profile.ts 98MB
  4. 05 THE BUYER’S JOURNEY/How to map out the buying process - Full.ts 74MB
  5. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4 69MB
  6. 01 Full Funnel Strategy/ROI Taxes/ROI taxes - Full-Funnel B2B Marketing Academy.mp4 68MB
  7. 03 Ideal Customer Profile/How to create a B2B ideal customer profile - part 2.ts 67MB
  8. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Positioning strategies - Full-Funnel B2B Marketing.ts 59MB
  9. 01 Full Funnel Strategy/Define a clear goal/Define a clear goal - Full-Funnel B2B Marketing Academy.mp4 59MB
  10. 01 Full Funnel Strategy/The Boiler Room Strategy/The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4 57MB
  11. 07 MARKETING PLANNING/How to launch new programs and complex campaigns - Full-Funnel.ts 56MB
  12. 07 MARKETING PLANNING/How to create a great marketing plan - Full-Funnel.ts 54MB
  13. 02 Market Segmentation/How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts 50MB
  14. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers/Develop the Unique Value Proposition (UVP).ts 45MB
  15. 05 THE BUYER’S JOURNEY/The harsh truth about the B2B buying process - Full.ts 38MB
  16. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.ts 37MB
  17. 09 MARKETING STRATEGY PRESENTATION/Marketing strategy presentation and template - Full-Funnel.ts 36MB
  18. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/4. Analyzing competitors messaging & positioning/Analyzing competitors messaging & positioning.ts 35MB
  19. 05 THE BUYER’S JOURNEY/How to identify channels for marketing and prospecting - Full-Funnel.ts 35MB
  20. Bonus/A skillset of modern B2B marketer/A skillset of modern B2B marketer - Full-Funnel.ts 34MB
  21. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Implementing your positioning and UVP - Full.ts 30MB
  22. 08 B2B MARKETING REPORT AND DASHBOARD/Core marketing report and dashboard - Full-Funnel.ts 30MB
  23. 02 Market Segmentation/Adding non-standard criteria for more efficient market segmentation(1).ts 29MB
  24. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/3. Other differentiation approaches/Other differentiation approaches - Full-Funnel B2B Marketing Academy.ts 27MB
  25. 07 MARKETING PLANNING/Define the growth areas with the sales pipeline velocity calculator.ts 26MB
  26. 01 Full Funnel Strategy/GTM Strategy Toolkit/GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4 26MB
  27. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/3. Develop a marketing and sales process based on the buyer journey/Develop a marketing and sales process based on the buyer journey.ts 24MB
  28. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/1. Developing a map of informational needs/Developing a map of informational needs - Full-Funnel.ts 23MB
  29. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/6. How to validate your UVP/How to validate your UVP - Full.ts 20MB
  30. 02 Market Segmentation/Analyze your existing customer database - Full-Funnel B2B Marketing.ts 15MB
  31. 10 NEXT STEPS & FULL-FUNNEL ACADEMY/What’s next- - Full-Funnel.ts 14MB
  32. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/2. The content audit/The content audit - Full-Funnel.ts 13MB
  33. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/About Us Template.pdf 281KB
  34. 01 Full Funnel Strategy/GTM Strategy Toolkit/Market segmentation - overview of the process and preparation.pdf 245KB
  35. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/SaaS Landing Page Cheatsheet.pdf 102KB
  36. 01 Full Funnel Strategy/GTM Strategy Toolkit/SaaS marketing plan.xlsx 73KB
  37. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Home page (B2B service-based) Ex. 1.pdf 42KB
  38. 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing channels and tools.xlsx 37KB
  39. 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan template.xlsx 6KB
  40. Read Me.txt 759B
  41. 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Read Me.txt 759B
  42. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Read Me.txt 759B
  43. 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Read Me.txt 759B
  44. 01 Full Funnel Strategy/GTM Strategy Toolkit/Make a copy (google sheet).txt 140B
  45. Discord Community.url 116B
  46. 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Discord Community.url 116B
  47. 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/Pimpmymoney.net.url 116B
  48. Pimpmymoney.net.url 116B
  49. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Discord Community.url 116B
  50. 06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/Pimpmymoney.net.url 116B
  51. 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Discord Community.url 116B
  52. 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Pimpmymoney.net.url 116B
  53. 04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out Why does it matter and what does it mean/How To Differentiate Your Brand in The Sea of Sameness.txt 113B
  54. 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan for B2B service-based company.pdf 0B