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Lynda - Creating An Effective Content Strategy For Your Website

  • 收录时间:2018-06-09 15:00:53
  • 文件大小:231MB
  • 下载次数:52
  • 最近下载:2021-01-08 16:22:58
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文件列表

  1. 05. Managing Publishing Options/05_02-Doing content marketing on social media.mp4 15MB
  2. 04. Choosing the Best Medium for Each Message/04_01-Appreciating the value of text and images.mp4 15MB
  3. 05. Managing Publishing Options/05_03-Managing user-generated content.mp4 14MB
  4. 02. Getting Started with a Content Strategy/02_04-Creating a content inventory.mp4 14MB
  5. 05. Managing Publishing Options/05_04-Optimizing content for mobile devices.mp4 12MB
  6. 05. Managing Publishing Options/05_01-Keeping up with blogs and newsletters.mp4 11MB
  7. 04. Choosing the Best Medium for Each Message/04_05-Making the most of PDFs.mp4 11MB
  8. 06. Gathering Feedback/06_02-Using AB and multivariate testing and analytics.mp4 11MB
  9. 03. Managing Content Production/03_05-Creating metadata.mp4 11MB
  10. 06. Gathering Feedback/06_01-Creating surveys and polls.mp4 10MB
  11. 02. Getting Started with a Content Strategy/02_02-Using interviews or questionnaires to identify content needs.mp4 10MB
  12. 02. Getting Started with a Content Strategy/02_03-Identifying your target audience.mp4 10MB
  13. 03. Managing Content Production/03_01-Developing a content matrix.mp4 10MB
  14. 04. Choosing the Best Medium for Each Message/04_03-Explaining complex concepts with infographics and animations.mp4 9MB
  15. 01. Introduction/01_01-Welcome.mp4 9MB
  16. 04. Choosing the Best Medium for Each Message/04_06-Using interactive forms.mp4 9MB
  17. 03. Managing Content Production/03_04-Working with information architects and wireframes.mp4 7MB
  18. 04. Choosing the Best Medium for Each Message/04_02-Using video to make content more compelling.mp4 7MB
  19. 02. Getting Started with a Content Strategy/02_05-Creating a content gap analysis.mp4 6MB
  20. 02. Getting Started with a Content Strategy/02_01-Setting clear goals and managing client expectations.mp4 6MB
  21. 03. Managing Content Production/03_03-Establishing an editorial calendar and process.mp4 5MB
  22. 03. Managing Content Production/03_02-Creating a style guide.mp4 4MB
  23. 04. Choosing the Best Medium for Each Message/04_04-Using timelines to give context over time.mp4 4MB
  24. 01. Introduction/01_02-Using the exercise files.mp4 4MB
  25. 07. Conclusion/07_01-Next steps.mp4 3MB
  26. 01. Introduction/01_03-Understanding content strategy.mp4 3MB