Lynda - Customer Segmentation

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011 Researching psychographic profiles.mp4 45MB
005 Cultural segmentation.mp4 39MB
015 Communicating customer personas within your organization.mp4 38MB
016 Using customer personas in your marketing messaging.mp4 37MB
009 Creating a clearer picture of customers.mp4 35MB
014 Opportunities to reach new markets.mp4 34MB
004 Demographic segmentation.mp4 34MB
013 Why do people buy your product_.mp4 34MB
006 Where to find data for geographic and demographic segementation.mp4 32MB
012 Developing profiles of your customers and targets.mp4 30MB
001 Welcome.mp4 30MB
003 Geographic segmentation.mp4 28MB
007 Behavioral segmentation.mp4 28MB
010 How consumers see themselves and their world.mp4 28MB
008 Segmenting customers by usage.mp4 26MB
002 What you should know before watching this course.mp4 12MB
017 Next steps.mp4 12MB
Exercise Files/05_01_Jose ExampleCustomerPersona.pdf 160KB
Exercise Files/SP_Posed_GearList.pdf 82KB
Exercise Files/06_01_Selected Reading.pdf 43KB
Exercise Files/05_01_CustomerPersonaOutline.pdf 41KB
Exercise Files/05_02_ChecklistforEvaluatingPersonas.pdf 35KB
Exercise Files/01_02_Life-Cycle Stages.pdf 34KB
Exercise Files/01-02 Demographic Segmentation Sheet.xlsx 5KB