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[ ] Linkedin - Marketing Attribution and Mix Modeling

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  • 文件大小:306MB
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文件列表

  1. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.mp4 46MB
  2. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.mp4 44MB
  3. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.mp4 40MB
  4. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.mp4 33MB
  5. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.mp4 19MB
  6. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.mp4 16MB
  7. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.mp4 13MB
  8. ~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.mp4 11MB
  9. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.mp4 10MB
  10. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.mp4 8MB
  11. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.mp4 7MB
  12. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.mp4 7MB
  13. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.mp4 7MB
  14. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.mp4 6MB
  15. ~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.mp4 6MB
  16. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.mp4 6MB
  17. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.mp4 5MB
  18. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.mp4 5MB
  19. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.mp4 5MB
  20. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.mp4 5MB
  21. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.mp4 4MB
  22. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_05_feature_transform_end.xlsx 30KB
  23. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_end.xlsx 27KB
  24. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_07_forecast_future_begin.xlsx 25KB
  25. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_06_statistical_tests_end.xlsx 24KB
  26. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_05_feature_transform_begin.xlsx 24KB
  27. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_06_statistical_tests_begin.xlsx 23KB
  28. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[6] Statistical tests to validate your model's accuracy.srt 21KB
  29. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_01_before_after_end.xlsx 19KB
  30. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[4] Multivariable regression Building your marketing mix model.srt 19KB
  31. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[7] Forecasting future scenarios for planning.srt 18KB
  32. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[5] Feature transformation with diminishing returns and adstocks.srt 18KB
  33. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_04_multi_regression_end.xlsx 17KB
  34. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_02_linear_regression_end.xlsx 11KB
  35. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[2] Linear regression with a single variable.srt 11KB
  36. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_03_variables_correlation_end.xlsx 10KB
  37. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[3] Variables with positive and negative correlations.srt 10KB
  38. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[2] Bandit testing Optimizing for results over accuracy.srt 9KB
  39. ~Get Your Files Here !/[3] 2. Marketing Mix Modeling/[1] Before and after an event Trend analysis.srt 8KB
  40. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[1] AB testing for statistical significance.srt 7KB
  41. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[5] Working with multiple attribution methods.srt 7KB
  42. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_03_variables_correlation_begin.xlsx 7KB
  43. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[7] Click windows and view-through conversions.srt 7KB
  44. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_01_before_after_begin.xlsx 7KB
  45. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_02_linear_regression_begin.xlsx 7KB
  46. ~Get Your Files Here !/Ex_Files_Marketing_Attribution_Mix_Modeling/Exercise Files/02_04_multi_regression_begin.xlsx 7KB
  47. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[3] Geo and lift testing to prove incrementality.srt 6KB
  48. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[2] Time decay and conversion lags.srt 6KB
  49. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[4] First-click models From awareness to acquisition.srt 5KB
  50. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[3] Linear attribution Treating all touches equally.srt 5KB
  51. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[5] Position-based models and assigning credit.srt 5KB
  52. ~Get Your Files Here !/[4] 3. Incrementality and AB Testing/[4] How did you hear about us Surveys and panel studies.srt 4KB
  53. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[6] Data-driven attribution and machine learning.srt 4KB
  54. ~Get Your Files Here !/[2] 1. Multi-touch Attribution Models/[1] Last-click attribution The default model.srt 4KB
  55. ~Get Your Files Here !/[5] Conclusion/[1] Continuing to improve your model accuracy.srt 3KB
  56. ~Get Your Files Here !/[1] Introduction/[1] Measuring marketing performance.srt 2KB
  57. ~Get Your Files Here !/Bonus Resources.txt 357B
  58. Get Bonus Downloads Here.url 180B